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Cross-cultural conceptualization of the words Traditional and Innovation in a food context by means of sorting task and hedonic evaluation

Archive ouverte | Guerrero, Luis | CCSD

Traditional food products (TFPs) are an important element of human culture, identity and heritage. However, their production still relies on traditional manufacturing practices, often with low competitiveness, efficiency and R&D i...

Perception of traditional food products in six European regions using free word association

Archive ouverte | Guerrero, Luis | CCSD

International audience. A total of 721 consumers were interviewed in order to obtain and compare consumer-driven associations to the word ‘‘Traditional”, in a food context, in six European regions. Participants, who...

Consumer-driven definition of traditional food products and innovation in traditional foods. A qualitative cross-cultural study

Archive ouverte | Guerrero, Luis | CCSD

International audience. Traditional food products (TFP) are an important part of European culture, identity, and heritage. In order to maintain and expand the market share of TFP, further improvement in safety, heal...

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