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Investigating consumers' representations of beers through a free association task: A comparison between packaging and blind conditions

Archive ouverte | Sester, Carole | CCSD

International audience. Food behavior has been shown to be influenced by top-down processes such as expectations generated from the mental representations of product. Investigating how a product is represented in co...

"Having a drink in a bar": An immersive approach to explore the effects of context on drink choice

Archive ouverte | Sester, Carole | CCSD

UT: 000315557500004. International audience. This paper aims to evaluate the effect of context on food choices. Two studies are presented to test the potential of an immersive approach to help understanding contextu...

An exploratory study to investigate emotion elicited by immersive ambiances

Archive ouverte | Sester, Carole | CCSD

Food behaviour is modulated by the eating situation and environment. In a previous study, we investigated drink choices according to the ambiance by developing an immersive approach based on the concept of “having a drink in a bar...

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