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Understanding the effect of culture on food representations using word associations: The case of "rice" and "good rice"

Archive ouverte | Son, Jung-Soo | CCSD

Clef UT:000326427100006. International audience. Consumers' perception toward rice was studied using a word association task in Korea, Japan, Thailand and France. A total of 195 participants from four countries were...

Consumers' attitude towards rice cooking processes in Korea, Japan, Thailand and France

Archive ouverte | Son, Jung-Soo | CCSD

UT: 000317947100009. International audience. Concerns and attitudes towards nutrition, health, safety, commodity, and sensory appeal are the factors determining cooking processes in one's everyday life. A picture-wo...

Cultural influences on the beliefs about nutritional value of rice

Archive ouverte | Son, Jungsoo | CCSD

Cultural influences on the beliefs about nutritional value of rice. the 5. european conference on Sensory and consumer research

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