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Individual and culture-level components of survey response styles. Individual and culture-level components of survey response styles: A multi-level analysis using cultural models of selfhood
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Edité par CCSD ; Taylor & Francis (Routledge) -
International audience. Variations in acquiescence and extremity pose substantial threats to the validity of cross-cultural research that relies on survey methods. Individual and cultural correlates of response styles whenusing two contrasting types of response mode were investigated, drawing on data from 55 cultural groups across 33 nations. Using seven dimensions of self-other relatedness that have often beenconfounded within the broader distinction between independence and interdependence, our analysis yields more specific understandings of both individual- and culture-level variations inresponse style. When using a Likert scale response format, acquiescence is strongest among individuals seeing themselves as similar to others, and where cultural models of selfhood favourharmony, similarity with others and receptiveness to influence. However, when using Schwartz’s (2007) portrait-comparison response procedure, acquiescence is strongest among individualsseeing themselves as self-reliant but also connected to others, and where cultural models of selfhood favour self-reliance and self-consistency. Extreme responding varies less between thetwo types of response modes, and is most prevalent among individuals seeing themselves as self-reliant, and in cultures favouring self-reliance. Since both types of response mode elicitdistinctive styles of response, it remains important to estimate and control for style effects to ensure valid comparisons.
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