Implicit and explicit approaches to understand consumers attitudes and behaviours toward meat analogues and sugar-reduced products

Archive ouverte

Cereghetti, Donato | Cayeux, Isabelle | Vigneau, Evelyne

Edité par CCSD -

International audience. Are implicit measures adding value to explicit measures when understanding consumers' attitudes toward foods and eating behaviors? Two studies compared consumers' implicit and explicit responses toward different product categories In the first study, we explored consumers' attitudes toward meats and plant based meat alternatives, whereas the second study focused on sodas reduced, or not, in sugar content

• Description
• Sujet/Public
• Outil
• Outil d'anticipation
• Mémoire et thèse
• Gestion